Businesses are moving at lightning speed to stay competitive. Obtaining an edge over competitors requires leveraging data to make critical decisions. Businesses have huge amounts of data that they can use to their advantage. So, why is business intelligence important? How can it help you derive value from your data? BI tools play a vital role in taming unstructured data and visually presenting it in the form of graphs, charts, maps and more. They also help boost productivity and ensure effective decision making.